Being Effective
📕 Never Split the Difference: Negotiate better
📕 Getting More: Negotiate differently
📕 The 7 Habits of Highly Effective People: Live with intention
📕 Atomic habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Business + Viral Marketing
📘 Zero to One: Starting a business
📘 Made to Stick: Creating attention
📘 Contagious: Why Things Catch On: The art of going viral
📘 Make No Small Plans: Lessons on Thinking Big, Chasing Dreams, and Building Community
📘 Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
📘 The Cold Start Problem: How to Start and Scale Network Effects
The World + Life
📗 How to avoid a climate disaster: The facts of climate change
📗 Sapiens: An interesting human perspective looking back
📗 Homo Deus: An interesting human perspective looking forward
📗 Investing in One Lesson: Where to start in learning the stock market
📗 Attached: How to navigate relationships as an adult
Ray Dalio: Principles of Success📗 Educated: An unforgettable memoir about a young woman who kept out of school, leaves her survivalist family, and goes on to earn a Ph.D. from Cambridge University
📗 Kitchen Confidential Updated Edition: Adventures in the Culinary Underbelly with the late Anthony Bourdain
Outreach + Sales
📙 The Third Door: Outreach and doing what others say is impossible
📙 Solution Selling: Creating Buyers in Difficult Selling Markets: The classic selling action plan